Tag: subscribers

Ask An Engaging Question In The Subject Line

I did other stuff before ending up in email marketing. I used to enjoy lessons about roles new to me, but some instructors were less than engaging. One wandered into our classroom and said, “Today we’re covering plates, markings, testing and inspection as defined in Part III of the Road Vehicles Construction and Use Regs, … READ MORE »

Is Sponsorship Good For Email Marketing?

One of the big selling points of email marketing is that the only significant outlay is in gaining subscribers. We must be the envy of those who are restricted to other methods of marketing when it comes to cost per sale but this can encourage the mind-set of being reluctant to spend. It’s a point … READ MORE »

How Much Do You Spend On Online Advertising?

It is probable that every email marketing company spends a not so inconsiderable proportion of its marketing budget on online adverts. Everyone else does. Its efficacy is supported by this fact and there’s the feeling that not to follow the crowd without evidence is the way to disaster. I’m part-way through Subprime Attention Crisis, by … READ MORE »

Ensuring Your Subject Lines Stand Out

I’ve recently received a marketing email from Amazon offering 80 books at £1 each, this despite many of them being offered for 99p. Why not ‘under £1’ in the Subject Line? Moving on, Amazon email marketing is not an unending source of inspiration, but then they probably feel they don’t have to be as the … READ MORE »

Encourage Ideas Even If They’re Off-The-Wall

I used to work with a company where a mistake at middle management level could end a career. It was a deliberate policy, the hope being to ensure only those who never made errors were promoted. That’s not how it turned out. Those who ended up pristine were either the best at covering their mistakes … READ MORE »

The Key To Success Is To Give Something Away

There has been a trend in the emails and newsletters over recent weeks, particularly noticeable since the start of the New Year, that shows there might be a sense of desperation in some companies. I’m getting marketing emails that are nothing more than adverts for websites. In other words, I’m given lists of products but … READ MORE »

Percentage Reduction or Price Reduction?

According to a television news programme, one of the major high street retailers is considering doing away with percentages when referring to reductions in pricing. It was not over the whole range; just about 50%. A quick perusal of their website shows that they haven’t yet entered wholeheartedly into a review of their price reductions. … READ MORE »

Now Is Not The Time To Trick Your Subscribers

I’ve noticed a few underhand methods recently in marketing emails that have dropped into my inbox. In most cases, it has been newly started-up companies, probably moving into online sales because of closure of retail outlets. Most are easy to spot. Crude is the best way of describing the attempts. There was the one with … READ MORE »

‘No-reply’ In Non-Marketing Emails

Don’t you just hate them?  There are very few absolutes in email marketing. It means you normally have to discover what’s hurting your RoI yourself, but some factors are obscure, and if everyone else does it, why shouldn’t you? That’s the mantra of failure. You have to find out what works for you. I am … READ MORE »

Covid-19 Caught Us All Out

It’s normally a self-flagellation exercise to look back 12 months to see which of your predictions for the year have proved correct. In mitigation, I’d point out that everyone else was way off on what they saw for the future this time last year. Covid-19 caught us all out. Mind you, merely being part of … READ MORE »

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