Email Analysis

Producing a testimonial video? We can help

Ten points to consider when producing a testimonial video for an email marketing campaign 1/ Don’t consider There’s no doubt of the effectiveness of testimonial videos, not only in email marketing, but on websites as well. One on a landing page can negate that hesitation before clicking on ‘buy’. 2/ It’s about what you want … READ MORE »

How colour can be used to influence readers

I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »

Squeeze every last bit of value from your copy

You will pay a lot for copy for an email marketing campaign or blog, whether sourced externally or from Jean in HR who can produce a nifty phrase. It takes time, not so much for the typing as research and reading. Any copy that is worth paying for will be reassuringly expensive. It makes sense … READ MORE »

How to re-engage lapsed email subscribers

I apologise for starting on a negative point, but sometimes relationships come to an end and there’s nothing you can do about it. It goes for subscribers to your email marketing list as well as for life, but in both cases you can sometimes can overcome their reluctance to continue. Your subscribers will have a … READ MORE »

Segment lists using subscriber lifestyle

Everyone has their preferred method of segmenting email marketing lists, be it age, location, purchasing history or [put your favoured way here]. How about trying a more sophisticated method, one that often gives a better ROI. The evidence strongly suggests that splitting email marketing lists according to the lifecycle of subscribers is one of the … READ MORE »

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

Keeping those on your email lists happy

We’ve mentioned how to gain subscribers to your email marketing lists and you will, no doubt, be less than pleased to discover that it is only half the battle, and the easier one. Once you’ve got them, you need stratagems aimed at ensuring they stay. In normal circumstances it is better to highlight worthwhile procedures … READ MORE »

Gaining subscribers to email marketing lists

Some suggest that the only things harder to come by than subscribers are good ideas. Yet there is an easily accessible way to find a ready source of ideas; subscribe to the email marketing lists of successful companies. Fair enough, you cannot copy verbatim, but what you should do is ask yourself why they do … READ MORE »

Email marketing in the event of a no deal Brexit

As nothing has been decided yet, there might seem little point in an article on what will happen on 29 March to the email marketing industry in this country. However, some things are clear; there are three options ‘on the table’. There might be more but let’s go through the main ones. No Brexit If … READ MORE »

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