Email Analysis

The effects on email marketing if Brexit happens

The problem with all predictions about Brexit, and what it means for email marketing, is encapsulated in the title. Even now, less than 100 days until we officially leave, there is some doubt that we will actually do so.  Some things are more or less set in stone. The GDPR and similar EU legislation will … READ MORE »

How bad was your week in email marketing?

Let’s be reassuring; no matter how badly your current email marketing campaign is going, or if the inter-departmental problems are restricting your ability to do your job properly, you have it easy compared to the Prime Minister. Mrs May’s had a rough couple of weeks and, if anything, the forecast is that it will get … READ MORE »

Difference between strategy and tactics?

Ask 17 people how to tell the difference between email marketing stratergy and tactics you’ll be no better informed than when you started. Try it yourself. I searched under ‘difference between email marketing strategy and tactics’ and gave up after clicking on 17 links. Most irritatingly, the same examples were used in various links for both … READ MORE »

Advertise for free and gain subscribers

One of the requirements of email marketing is to give things away. It is the single most effective tool for gaining subscribers to an email marketing list. It’s refreshing to know that there are lots of free ways for us to access advertising to increase our return on investment. There are methods that you are, … READ MORE »

Make loyalty work for your email marketing

Why should those on your email marketing lists ignore the unsubscribe button? There are lots of other companies out there only too willing to offer them an advantage to change their allegiance. You can’t always get the balance between cost and quality just right. Most of the research on the subject supports loyalty as being … READ MORE »

Planning your next email marketing campaign

There is no single method of planning an email marketing campaign that will suit everyone. We all want to make money but that’s a bit too vague to be useful. A plan has to be bespoke, specific to you and the product. A simple generic method that works for us all is to start at … READ MORE »

Whatever you want, email marketing can do it for you

What is your next email marketing campaign going to do for you? Will it just be selling a product that you need to move? If so, then you are missing one of the strengths of email marketing.   Whilst many will say that each email marketing campaign should focus on one aspect and one aspect … READ MORE »

The dangers of green claims in email marketing

Accept that email marketing pollutes. Whilst you might recycle everything you can, you can’t recycle everything. That is the best any us can do. If you do your best, then tell your customers.  There was a spate of companies suggesting they were green a few years ago but most, 95% according to some reports, were … READ MORE »

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

Segmenting email marketing lists: the basics

It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment.  One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »

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