Email Design

Using email to reassure your subscribers

Some years ago, before email marketing took up all my time, I indulged my inner nerd and created a fanzine website. The number of visitors would be seen as a disaster nowadays, but then it was bandwidth threatening. I learnt a costly lesson when I changed my web-authoring software. I took the opportunity to fundamentally … READ MORE »

The right things to say in a marketing email

If you run email marketing campaigns frequently, you will know how difficult it is to maintain quality of copy. An internal weekly legal magazine managed it by the tried and tested method of enlisting a columnist. He became well known both inside and outside the industry. Despite knowing that the question must have been put … READ MORE »

Get your website ready for Christmas now

The garden centre I went to on Sunday had its gas-fired BBQs on offer, a sure sign that Christmas is on the horizon. It is the same for anyone involved in email marketing. Now is the time to clean your website to ensure it is in optimum condition. This is not a simple case of … READ MORE »

Images for SEO will help email marketing

We’ve recently covered image tags in a marketing email. Accessibility is probably the prime reason for adding them. Failure to do so will cost you subscribers. Whilst there is argument as to how much value you get from Goggle image search for pictures on a website, everyone agrees there is a benefit. In other words, … READ MORE »

SEO tips for Google image search

One of the most difficult questions to answer with any degree of accuracy is: What are the benefits of optimising pictures on websites for Google image search. That Google wants it to be important is evidenced by the fact that they have published guidance on the subject: https://support.google.com/webmasters/answer/114016?hl=en There’s little doubt that there was a … READ MORE »

Check your email and landing page design

On advanced motorcycling courses riders are taught to have a final look, over their shoulder or along a road, before performing a manoeuvre. This is called, without any over-dramatisation, the life-saver. A final check of a marketing email or landing page is somewhat similar. Go through it systematically. It is all too easy to become … READ MORE »

Landing page design

You will have designed a top-class marketing email. The customer will have been captivated by your offer. They have clicked through to a landing page. Ask yourself what they will want to be presented with. I prefer a clear and uncluttered design of marketing email and, more importantly, the landing page as well. Call me … READ MORE »

The choice of words for mobile email marketing

We’ve mentioned recently that you should ensure your marketing email is optimised for mobile opening. Or rather that you should choose a mobile-centred one from the free email marketing templates you have at your disposal. We’ve also mentioned that you should cut wordage to a minimum. Unfortunately, it is not simply a matter of deleting … READ MORE »

Effective mobile email marketing copy

How to obtain the necessary skills for writing copy for mobile email marketing It is one thing to be told, as us commentators on email marketing like to do, that for mobile devices you should try to cut wordage to the bone, and then do it again. However, there’s a certain skill in doing so … READ MORE »

Enhance email campaigns for mobile devices

We all know email marketing campaigns should be designed from the ground up for mobile devices. Statistics are great in support of a disputed point, but the argument is over. What you need to know is how to get the best from your next campaign. First the bad news; there is no single way that … READ MORE »

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