Tag: email marketing lists

Password protect your email marketing lists

There are no specified requirements in the General Data Protection Regulations (GDPR) regarding passwords. This is not necessarily the good news that it might seem initially. If there were detailed requirements then all you would have to do is to conform to them and everything would be fine. The lack of precision means that critical decisions … READ MORE »

Protect your email marketing lists from cyber attack

A fundamental requirement of email marketing is to ensure our security systems are up to date. However, we react to threats so are always one step behind the hackers. What we view as cutting edge is a solution to yesterday’s problem.  You are not doubt reassured that your security systems, which deny access by way … READ MORE »

Whatever you want, email marketing can do it for you

What is your next email marketing campaign going to do for you? Will it just be selling a product that you need to move? If so, then you are missing one of the strengths of email marketing.   Whilst many will say that each email marketing campaign should focus on one aspect and one aspect … READ MORE »

Green is good for email marketing

One of the most vibrant movements over recent years has been the push for ethical consumption. Out have gone beards and kaftans to be replaced by statistics and horrific images. We will ignore the moral aspects and concentrate on the practical side of going green in email marketing, the vital aspect being that it is … READ MORE »

How to gather information on subscribers

Just think what you could do if the amount of information you have on your friends is replicated in the data you have on the subscribers to your email marketing list. Those who are close to you might have told you their likes, but you gained most of the information watching them. The details we … READ MORE »

Segmenting email marketing lists: the basics

It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment.  One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »

Segment your email marketing lists differently

It is all too easy to use the same old metrics when segmenting your email marketing lists. After all, the way you slice them has worked in the past, and you are testing them all the time. They obviously work but the question to ask yourself is whether they could be better.  Many of the … READ MORE »

Cheap ways of obtaining copyright free images

Email marketing, e-newsletters and websites eat images. Sourcing them from image libraries can be expensive and the requirements of Creative Commons might not suit everyone. If only there was a way of obtaining a steady source of copyright free images. We’ve recently given an overview of the legal side of copyright with regards pictures, and … READ MORE »

Using email to reassure your subscribers

Some years ago, before email marketing took up all my time, I indulged my inner nerd and created a fanzine website. The number of visitors would be seen as a disaster nowadays, but then it was bandwidth threatening. I learnt a costly lesson when I changed my web-authoring software. I took the opportunity to fundamentally … READ MORE »

Ensuring visitors to your website remain there

Your email marketing campaigns must be integrated. Failing to use all your available resources is a recipe for being an also-ran. One of your greatest assets for all sorts of reasons is your website, or if you are a bit canny, websites. We all know the main reason browsers abandon websites: slow to load, too … READ MORE »

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