Tag: email marketing templates

There Are Rules In Graphic Design

One of the great advantages with an email marketing provider is the range of free email marketing templates, all of them designed and researched by professionals. When starting out, their use will cut design time to the minimum. Later on, once you’ve got your feet under the table, you will almost certainly wish to modify … READ MORE »

Plan Your Next Email Campaign In Stages

It should be exciting. You’ve got a pristine free email marketing template and you can do anything that will increase your ROI over the previous ones. Why is it so daunting? The number of stages to planning an email marketing campaign is a purely personal decision. Just work your way through the planning process, numbering … READ MORE »

What’s Wrong With Your First Few Campaigns?

You anticipated a killing. You’ve built up a small but, you believe, good quality email marketing list. The first few, low level, campaigns went as well as you expected, and you learnt a lot from them; enough, you feel, to try something special. The offer was one you’d been planning for ages, one destined to … READ MORE »

Always Modify An Email Template

I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up.  There’s only so … READ MORE »

Using Brexit concerns to boost your ROI

The UK has one of the lowest ‘buy locally’ beliefs in the world; for food products it is 51% compared to 63%. It has been suggested that this will change post Brexit. If you have British-made products in your lists, now is the time to start planning email marketing campaigns. Whilst buying British is often … READ MORE »

Is there a perfect typeface for email marketing?

Is now the right time for you to change the branding for your email marketing campaigns? There should always be a reason for change, but given the number of free email marketing templates you have available, if you have been running with the same old predictable appearance for email after email, that is probably reason … READ MORE »

How bad was your week in email marketing?

Let’s be reassuring; no matter how badly your current email marketing campaign is going, or if the inter-departmental problems are restricting your ability to do your job properly, you have it easy compared to the Prime Minister. Mrs May’s had a rough couple of weeks and, if anything, the forecast is that it will get … READ MORE »

Using email to reassure your subscribers

Some years ago, before email marketing took up all my time, I indulged my inner nerd and created a fanzine website. The number of visitors would be seen as a disaster nowadays, but then it was bandwidth threatening. I learnt a costly lesson when I changed my web-authoring software. I took the opportunity to fundamentally … READ MORE »

Landing page design

You will have designed a top-class marketing email. The customer will have been captivated by your offer. They have clicked through to a landing page. Ask yourself what they will want to be presented with. I prefer a clear and uncluttered design of marketing email and, more importantly, the landing page as well. Call me … READ MORE »

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