Tag: email marketing lists

Use Auto Responders Appropriately

In the last five weeks I’ve lost two contracts. I’m not after your sympathy or advice; it happens, although more frequently nowadays. Both were expected. On the positive side, it’s given me an opportunity to do a bit of housekeeping, although I haven’t hoovered under the bed. I’ve concentrated on email marketing peripheries. I’ve gone … READ MORE »

Are Your Email Marketing Returns Falling

Many of us must feel we’ve become experts at noticing when performance has, for no apparent reason, dropped off. We’ve all struggled with such problems all our email marketing life. All of a sudden the percentages are lower, ROI is down and no matter how closely you study the circumstances, you can’t fathom why. One … READ MORE »

How Many Emails Should I send?

I went to a liaison meeting with the public where it was suggested I was avoiding questions, two in particular. I’d lost the sympathy of much of the crowd, mainly for answering honestly, and I wanted them back on board. I panicked, saying, ‘Ask any question you want, and I’ll be definitive.’ An experienced colleague … READ MORE »

Generating Trust Is A Basic Requirement 

Let’s forget Covid. Instead, we should concentrate on the basics of email marketing to ensure we can move forward without worrying too much about what’s already happened. You can’t get much more basic than generating trust in your company. It’s a truism, but not all that helpful, to say that the best way of generating … READ MORE »

How To Stop Emails Being Diverted To Spam

To the question, ‘Is email deliverability an exact science?’ the answer is No and No. If it was either exact or a science it would be possible to ensure that our marketing emails were not classed as spam. But it’s not, and we have to work within that limit. It means there is no definitive … READ MORE »

Ask Returning Staff For Feedback On Security

Thank goodness that’s over. We can now return to our normal working practices. With the end of the requirement to allow working from home, we can get our staff back under one roof and ensure that the data on subscribers to our email marketing lists are dealt with securely, without the fear of who might … READ MORE »

Visual Hierarchy In Your Marketing Emails

We recently briefly mentioned visual hierarchy in the design of emails and webpages. You might think that, as the creators of your free email marketing templates have taken the matter into consideration, you can safely ignore it and just drag and drop your copy and images. What could go wrong? There is a slight difficulty … READ MORE »

Invest In Customer Retention

The best form of investment in email marketing is customer retention. I won’t bore you with the evidence for that simple statement as there is ample research available on the Internet. Accept it. My wife was recently subject of an emergency operation. I decided to maintain my normal diet if only to generate a feeling … READ MORE »

Google’s Three Strikes And Out Policy

All email marketing companies probably use online advertising, and a big player in this is Google. Experience would support the suggestion that their pronouncement are best not taken literally. They make them in their own interests. That’s not a criticism as they are a business and, I’m told, a very successful one. However, you might … READ MORE »

The New Normal For Email Marketing

There’s no way to sugar this pill; much of your email marketing data, secured over many campaigns, and the basis for your business, is probably out of date. It’s not useless, though. Far from it. The post-Covid and post-Brexit marketing world comes with changes for us. The success of email marketing is in its data, … READ MORE »

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